Bridging Systems Design and Human-Centered Design: Developing an Adaptive Educational Platform for Social Entrepreneurs in Indonesia
Video Engineering 2025 Graduate ExhibitionPresentation by Zulfiqar Islahqamat
Exhibition Number 534
Abstract
Indonesia, the world’s fourth most populous country, has over 65 million micro, small, and medium enterprises (MSMEs), yet less than 0.5% qualify as social enterprises. Despite the increasing interest in social entrepreneurship, numerous entrepreneurs encounter substantial obstacles to accessing structured education, mentorship, and pertinent digital learning platforms. To understand their learning needs, this study surveyed 137 social entrepreneurs across Indonesia, with the majority based in Java Island. The results indicate that education is the predominant sector (28.47%), succeeded by environmental sustainability (17.52%) and agriculture (13.87%). While over 90% feel confident in digital learning, nearly 45% find existing content irrelevant, relying on webinars (54.48%) and YouTube tutorials (52.99%) that lack structured learning, personalization, and expert mentorship. Using a Design-Based Research (DBR) methodology, this study has completed its early research phases, including literature review, surveys, and interviews with both social entrepreneurs (users) and experts (stakeholders). Survey results reveal key challenges: complex platform interfaces, lack of structured learning paths, limited access to mentorship, and difficulty balancing profit and social impact. Learning preferences vary, with a strong inclination toward multimodal learning (VARK: Visual, Aural, Read/Write, Kinesthetic), particularly among entrepreneurs aged 25-34, who make up the largest group. Moving forward, this research will lead to a Co-Design Workshop where social entrepreneurs and designers collaborate to refine the platform’s features. This study aims to inform the development of an adaptive learning platform that enhances accessibility, mentorship, and practical knowledge for social entrepreneurs, ensuring they can scale their impact sustainably.
Importance
Social entrepreneurs in Indonesia balance profit, purpose, and social impact, yet many lack access to structured learning, expert mentorship, and relevant digital education. Existing platforms offer generic business courses that do not address their specific challenges. This study investigates how social entrepreneurs learn as well as what obstacles exist for them in obtaining relevant knowledge and assistance. It explores mentorship challenges, barriers to learning access, and limitations in digital learning. The outcomes will inform the design of a social entrepreneurial learning platform that is both effective and accessible.